+   Tide Protocol: An ecosystem for personal data

Client: Tide Foundation
Work: Identity, Print, Website (UX/UI), Illustration, Storyboard
Agency: Universal Favourite
Motion: Never Sit Still
Developer: Managed by the client

 
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Blockchain. Crypto. It’s in. While others speak solely to the consumer, Tide uses this technology to create a personal data ecosystem that mutually benefits the consumer, business and marketer.

 
 
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Tide illustrates a world where data runs the economy. We live online. Our data is our real estate. Elements that exist on the Tide protocol is constructed on an isometric grid, grounding the mark in a relatively new and largely unregulated digital landscape.

 
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To bring Tide’s concept to life, their business cards ‘encrypt’ the card holder’s data.

 
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